Rewarding Creativity [...]

Using extrinsic rewards to motivate creative tasks is generally actively detrimental.

Incentives will have a detrimental effect on performance when two conditions are met: first, when a task is interesting enough for subjects that the offer of incentives is a superfluous source of motivation; second, when the solution to the task is open-ended enough that the steps leading to a solution are not immediately obvious.

Kenneth McGraw, from Punished By Rewards.

See also: Extrinsic Rewards and Costly Sharing

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