> “In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes,” cognitive psychologist and computer scientist Herbert Simon wrote in 1971. “What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” [source](http://hackeducation.com/2016/10/21/attention)