A gentle form of oppression and social goal-post-shifting.
> The isolating ideology of wellness works against this sort of social change in two important ways. First, it persuades all us that if we are sick, sad, and exhausted, the problem isn’t one of economics. There is no structural imbalance, according to this view—there is only individual maladaption, requiring an individual response. The lexis of abuse and gas-lighting is appropriate here: if you are miserable or angry because your life is a constant struggle against privation or prejudice, the problem is always and only with you. Society is not mad, or messed up: you are. [source](http://thebaffler.com/blog/laurie-penny-self-care)
For when this kind of individual work emerges from a grassroots community rather than imposed from without, see [[Self-Love]]