> The information ethic in this critique is based upon explicitly acknowledging that information systems are human creations, not natural phenomena. It follows the same argument that the free market is a myth; better said, the so-called “invisible hand” of Adam Smith is subordinate to institutions created by humans [34]. This does not deny the possibility of creating greener and friendlier information systems; instead it creates opportunities to emphasize the human role in these processes. [source](http://firstmonday.org/ojs/index.php/fm/article/view/6847/6530)