> Arendt goes on to explain the main trick of repetition in propaganda — it isn’t about helping the population remember, it’s about providing a consistency in a world where most things are uncomfortably inconsistent. People see things that are universal and consistent as feeling “true”. That’s why conspiracy theories are so attractive, and that’s why the lifting up the right sustained topic and framing is more useful than the organic, shifting dialogue. [source](https://hapgood.us/2018/02/04/computational-propaganda-and-totalitarianism-a-thread/)