> To assume that fairness always requires that people should get what they “earn” —that the law of the marketplace is the same thing as justice —is a very dubious proposition indeed. What’s more, as Morton Deutsch warns, ”the danger of conceiving of personal relations in terms appropriate to marketplace exchanges is that it hastens the depersonalization of personal relations by fostering the intrusion of economic values into such relations

-Alfie Kohn, Punished by Rewards