Interpretation and Intent in Communication [...]

As we go up from perception to appropriation, the filmmaker’s control wanes and the viewer’s control increases. Spielberg structures Raiders of the Lost Ark the way he wants, but you can appropriate his movie as a piece of imperialist ideology and he can’t do a damn thing about it. In the middle, it’s a negotiation: He steers you to construct the story a certain way, but you can also fill it out with your own inferences, or claim he hasn’t given you enough cues to do so. (Does Marion really love Indy? How much?) And emotion is involved at all stages of the process, from the jolt of  jump scares to the high-level social satisfactions of fandom. (Source)

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